Here's an example of a keyword phrase that might not be a good idea to target: Rinnai Tankless Water Heater Repair. Do a Google search for the phrase and you'll discover that top 7 out of the 10 results on the front page are all from the official website of the company. The remaining three are links to YouTube videos. Here's a screenshot below:

 The money may look appealing; having a suggested bid price of $22.96; however as we can see in the screenshot above as as well as the screenshot below; competition is HIGH. Plus the monthly search count is extremely LOW.

Average monthly searches for this phrase is only 20. On the next screenshot below you'll see that a normal AdWords bidder at most would receive approximately 1 click per day.

So once again: this is an example of a keyword phrase you do not want to target. And using Google AdWords keyword tool the way shown above in the screenshots is a great way towards filtering out keyword phrases you may think of. This is piece of the puzzle with how I research keywords for content monetization.


One thing: Seeing that there's YouTube videos triggered off this query; relevant ones too for that matter. I guess the only thing I might consider would be landing the root domain name. In this case, as it turns out, it's actually available: rinnai.tv; but that's probably not a good idea unless you enjoy getting sued by different businesses and corporations. I'll pass on that. The dot TV would be perfect for videos though.